Capture demand before stock is available and manage delayed fulfilment with control
Viare helps retailers continue selling when stock is not immediately available, while keeping fulfilment teams in control of how and when orders are released.
Pre-orders allow retailers to sell new, seasonal, or incoming products before stock arrives. Orders can be held until inventory becomes available, then released by product, variant, or individual order to match stock availability and operational priorities.
Backorders help retailers retain sales when items are temporarily out of stock. Depending on the fulfilment model, unavailable items can be held for replenishment, removed from the order, or returned to the global order pool so another location can fulfil them if stock is available elsewhere.
Together, pre-orders and backorders give retailers more flexibility to capture demand and protect sales without losing control of the fulfilment process.
Capture demand before stock arrives
Start selling products before inventory is available, helping build momentum for launches, seasonal ranges, and incoming stock.
Reduce missed sales from out-of-stock products
Allow customers to buy now and receive later when replenishment is on the way.
Control when orders are released
Release pre-orders by product, variant, or individual order so fulfilment aligns with actual stock availability.
Manage customer expectations clearly
Support transparent pre-order and backorder handling so customers understand when their order will be fulfilled.
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Jack Hawkes
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