Customer Experience

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Matt Brovell Viare eStar CEO

Ten ways fashion retailers can win in 2026

Matt Brovelli, Viare and eStar Chief Executive, shares his top tips for retailers to get ahead for 2026 and beyond. 2026 will reward retailers who make a few great decisions and then execute. Customer expectations around availability, delivery choice, speed and transparency remain high but the differentiation will come from how effectively retailers combine operational […]
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From week-long cleanups to same-day fulfilment with Viare

The Paddy Pallin team, in partnership with Viare, has transformed the way it operates during Club Sale events, moving from week-long fulfilment cleanups to same-day order turnarounds. Paddy Pallin is now managing more orders in less time, delivering faster experiences that customers love. Between November 2024 vs. November 2025, Club Sale event orders increased by 24% […]
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Viare Click and Collect

Why Meeting Delivery Expectations Is Non-Negotiable in 2025

Why Meeting Delivery Expectations Is Non-Negotiable in 2025 In the fast-paced world of fashion and apparel retail, customer experience (CX) has evolved from a competitive advantage to a business imperative. Today’s consumers demand seamless experiences, particularly during peak trading periods when expectations are at their highest. Brands that rise to this challenge build trust, loyalty, […]
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How Optimising Your Fulfillment Can Drive Customer Loyalty and Boost Sales

WEBINAR How Optimising Your Fulfillment Can Drive Customer Loyalty and Boost Sales Anna Samkova of Albany Advisory shares insights from the Viare x Paddy Pallin Webinar. “Where’s my order?” It’s a question every business dreads—because it’s not just about a delayed package. It reveals deeper problems with how orders are managed and fulfilled. And when customers start asking this […]
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