Jared Telling, Head of Sales and Partners at Viare attended the 2026 iMedia Retail Summit.
iMedia Retail Summit is Australia’s premier retail and eCommerce leadership event — connecting senior retail executives and digital commerce innovators from enterprise-level brands with top-tier technology and solution partners.
Taking place on April 22-24 on the Gold Coast, with a focus theme of “Retail Rewired: Margins, Machines & Mindset”, Australia’s top retail decision-makers and solution providers connected to explore the innovations, technology trends, customer strategies, and partnership opportunities powering the next era of retail growth in Australia. There were great conversations and keynotes over the three days.
Day 3 saw Jared hosting a round table discussion on Store Roles: Fulfilment Hub vs Experience Destination. This session brought that pressure point into focus; exploring the two opposing approaches and examining the trade-offs in cost, labour, space, and returns, and explored what happens when retailers try to balance both within the same footprint. Both paths carry real implications for margin and long-term competitiveness, and store strategy can either build a competitive advantage or erode it.
Didn’t have a chance to catch up with Jared at the event or want to learn more about how Viare can transform your retail operations? Book a free demo with Viare.
